As my e-mail chimed in the background, it made me wonder if there is a digital media equivalent of the whole experience: this funny foreplay that one can have with some pulped trees, glue and ink – the ritual of waiting for a prized magazine or book and the ceremony of regarding a front cover? And then that tentative first flip through the pages to tempt the eye. Then, with your appetite whetted, you close it, so that it can be savoured later when you’re properly settled. I couldn’t think of a new media equivalent. I’ve rarely been that excited about a website launch, never been that filled with anticipation to see something on YouTube. The only thing I could come up with was some excitement about seeing the most recent Jason Bourne film.
Tyler Brûlé - A long wait in St Moritz